SEO Tactics To Forget About in 2018
In today’s demanding market of digitalisation and globalisation, it’s paramount for firms to utilise online strategies and techniques that strengthen their exposure to customers that are actively looking for their products or services. Search Engines are without doubt the most influential programs that will influence your online visibility, and hence your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to grow their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a superb investment that will raise your exposure and conversion rates, or if used improperly, can harm your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and popular SEO tactics from 5 years ago may result in your website being penalised today.
As opposed to investigating the top SEO techniques that website owners should be committing to, we’re instead going to review the top SEO tactics that will actually penalise your website and therefore should be utterly forgotten about in 2018.
- Keyword Stuffing
Keyword stuffing is a simple mistake that many website owners make to try to boost their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can smoothly ascertain how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As an alternative to keyword stuffing, website owners should focus their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been around since the introduction of SEO, and its performance as an SEO technique has progressed swiftly ever since. Although link building remains one of the top 3 SEO tactics in 2018, aggressive link building will unequivocally result in your website being penalised. Google weighs links genuinely as a ranking factor since links are a public endorsement which corresponds with valued information on a website.
Aggressive link building materialises where links are gathered in an unnatural way. Examples of this is where links are stationed in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of folks still regard to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will help their SERP results. The objective in doing this is to boost a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Problems
The backend of a website plays a meaningful role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most typical technical issues that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will enhance your SERP rankings relate to the images within a website. Optimising your website for image search is a wonderful way to strengthen your SEO, and this can be done largely with the image filename and alt attribute. As an example, rather than supplying an image with a filename of home1.jpg, website owners should instead aim to use a keyword that characterises the image. Additionally, a common mistake with images is keyword stuffing the alt attribute.
There’s no question that a productive SEO strategy will enhance a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are continuously changing and it’s critical to keep up with these changes to grow in today’s online marketplace. If you need any advice with your SEO strategy, or simply haven’t updated your strategy in the last few years, speak to Internet Marketing Experts Launceston on 1300 595 013, or visit our website for further information: https://internetmarketingexpertslaunceston.com.au